The Ecommerce giants like- Amazon, Flipkart, Walmart, and others have made the mark in the industry. Do you know what led them to this position?
- The wide range of products? – NO
- Unique marketing promotions? – NO
- Dumping billions into convenience? – YES
What’s the cornerstone of convenience that customers expect? It’s faster shipping that increasingly customers are demanding to meet the need of instant gratification. Ultimately, the Ecommerce stores are left with no choice and have to meet the minimal expectation of the customers. That’s the reason- Amazon Prime members when asked the reason for choosing Prime membership, 70% of them cited fast and free delivery as the topmost reason for choosing Prime membership.
What’s more?
The customers now want faster shipping but don’t want to pay extra for the same.
- 48% of consumers are demanding next-day delivery, and 23% are demanding same-day delivery.
- 61% of the customers prefer to cancel the purchase if free delivery is unavailable.
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